Germain Academy

Attract. Develop. Retain.

It’s not just the opening line of our mission statement, it’s the driving force behind Germain Academy, Germain’s automotive training academy. Germain Academy brings our stores, management teams, and strategic partners together to provide hundreds of courses per year. Our hands-on training and development approach equips our associates with the tools needed to succeed in their careers.

What You'll Learn

Our strategic partners provide subject matter experts and dedicated trainers to keep you up to date on developing trends in today’s marketplace. From sales processes to accounting software, to detailing and paint correction techniques, all areas of the dealership can benefit from our academy courses.

General

Available courses include CallRevu Phone Skills training, Coaching & Developing High Performers, and other foundational topics.

Sales

Take advantage of our Selling to Social Styles series, VinSolutions Best Practices, and Asking for Referrals courses to improve your skills.

Service

Hone your understanding of MPI as a tool in the service drive, master your detailing techniques with JaxWax, or expand your skill set with our CDK Fixed Ops course.

Your First Year

Here’s a sample of what you can expect as a newly hired sales associate. Other departments and positions have similar customized curriculums.

The Foundation

New Hire Orientation

Year one begins with a new hire orientation, where you learn about our company, core values, and our approach to customer experience. These topics are key to your onboarding.

Our Processes

Next, associates get hands-on training in VINSolutions, our customer relationship management system, and CallRevu classes provide invaluable tips and best practices for interacting with our customers on the phone.

Expanding Your Skills

Connect with Today's customers

Once you’re comfortable with our systems and processes, our ’Selling to Social Styles’ series with Dave O’Brien can provide insight into how to best approach today’s customers.

Apply Your Learning

Sales Certification courses help maximize your knowledge and performance. All of this serves to get you started on the right foot, no matter your level of experience.

Never Stop Learning

Mastery

We promote ‘Mastery’ as a core value: to continually improve your skills, habits, and attitudes. That’s why many of our classes are designed to help you both personally and professionally, such as the Dave Anderson LearnToLead® series. When we train and develop our associates into leaders, we’re on the road to achieving our mission. That’s why invest in your success.

What Can We Help You Achieve?

Additional classes are available and encouraged based on your department’s processes. For example, if your store uses AutoAlert, Automotive Masterminds, or another specific tool, you can join a session covering detailed tips and techniques.

More Benefits

See how our benefits for career growth, culture, and compensation can make a difference in your life.

View Our Benefits
Career Openings