Changing what it means to work in automotive sales and service

COVID-19 hasn’t just changed where we work, but how we work, and what we focus on as an organization to achieve our mission. While the pandemic has affected us all in different ways, it has also presented an opportunity to evolve our processes, expectations, and priorities as a business long-term.

Early on, we learned that flexibility is key to empowering our associates, and that allowing our teams to adapt to our customers’ needs creates a better experience for our guests and employees alike.

We take a different approach to sales and service

In place of the typical tried and true sales process, we’re providing new tools and methods of communication to interact with our customers in convenient ways. Now more than ever, we promote a team effort to create the best customer experience. Our managers work closely with our associates to ensure our team members feel safe, stable, and still able to grow personally and professionally.

Our service teams have benefitted from these changes as well. With more Americans viewing their vehicles as a primary escape method to get out and enjoy wide open spaces, our service departments have been busy safely maintaining our customers' vehicles and integrating new tools and protocols to effectively meet demand.

These new processes allow our staff to narrow their focus. By paring down our use of third party lead platforms and enhancing the use of our essential tools, our associates can focus on higher-quality traffic with better results. We’ve also engaged our key partners to help maximize efficiency and provide training and guidance to navigate the changing marketplace. Consequently, our staff is spending less time chasing opportunity, and more time on higher leverage activities.

We’ve embraced virtual training to enhance our associates’ experience

We’ve transitioned our industry-leading training platform, Germain Academy, to offer all classes virtually. We’re proud to offer our associates dozens of courses each month, with topics covering automotive sales training, automotive service & technician training, and more. We’ve also built new courses around the “new reality” of automotive retail to help prepare our team for the future.

We’re bringing people together to discuss what’s working, what’s changed, and where they see the business going, allowing for more prepared, engaged sales and service teams.

We’re leading the way in change required to adapt to today’s new reality

The current economic and social environment certainly presents challenges, but it also offers a chance to be creative. We’ve redefined what it means to get the work done and what our business will look like in the future, and we’re already seeing the results.

Our customers are telling us that they enjoy the faster, more digital process, and our associates appreciate the flexibility it offers. In short, Germain is embracing the change required to adapt to today’s new reality, and using it to fuel improvement. The outcome is a more agile, profitable, and resilient organization with more engaged employees.

For more information on how we’re adapting to the new age of automotive retail, or to discuss what opportunities exist for your specific sales or service skill set, contact us or view our available positions today!

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